Busch Gardens Williamsburg has released some information about Christmas Town 2016 discounted tickets:
For the first time ever, we are offering daily ticket prices during this holiday event, so buy early to get the best deal of the season…
Christmas Town Single-Day Tickets sold online will start as low as $16 when tickets go on sale November 1. Prices for a given day may increase as the available tickets for that day begin to sell out, up to a maximum price of $38. The earlier you buy, the greater the chance of getting the best value. Single-Day Tickets sold at the park on the day of visit are always $38.
No special “Twinkle Ticket” sales this year. There will still be some promotional discounts with partners like Dunkin’ Donuts (I can’t tell for sure if this rules out a Groupon/Living Social deal, but probably does). There were a lot of complaints about overcrowding on the Twinkle Ticket days last year, and this appears to be Busch Gardens’ attempt to manage crowding issues better through variable pricing. A Christmas Town Fun Card – allowing unlimited visits – costs $38.