Kroger Mid-Atlantic announced on Facebook yesterday that it would be discontinuing its double coupon program, effective May 12. (Currently it doubles the value of manufacturer’s coupons up to $.50 face value)
Statement from Kroger:
In an effort to provide you with the most value for your dollar, we are updating our coupon policy and implementing a New Lower Prices program. Effective May 12, 2013, we are discontinuing our practice of doubling (up to 50 cents) manufacturer coupons in the Mid-Atlantic region. We will continue to accept manufacturer coupons and other coupons at face value, including: digital coupons, e-coupons, Catalina coupons and printables. We will also be investing additional resources into lowering prices for our customers on everyday items. We understand that this is a significant change. We hope that you come and see our new low prices – as well as the many other ways to save — for yourself.
• Downloadable, clip-free coupons daily on www.kroger.com
• Special sales events such as Mega Event and Cart Busters
• Fuel savings program that offers up to $1 off per gallon at Kroger Fuel Centers
• 10¢ off per gallon gas savings opportunity at participating Shell stations
• Loyal Customer Mailings containing customized coupons.
• $4/$10 generic drug pricing (see Pharmacy for details)
Due to shifts in our family’s eating habits and my couponing habits, we’ve been utilizing fewer double coupons lately, but I know it comes as a blow to many grocery budgets (as evidenced by the 300+ mostly upset comments on Facebook).