A number of retailers are changing the Black Friday game this year, and pushing opening times earlier than ever. Best Buy and Target are among the businesses starting their sales at the stroke of 12am.
The stores at Chesterfield Towne Center will be joining the move to midnight with Midnight Madness. Shoppers will be allowed to enter the mall beginning at 10pm on Thanksgiving Day to allow them time to line up in front of retailers. There will also be giveaways, DJ’s, and more.
Read more on what business owners and managers at the mall think about the change in this Richmond Times-Dispatch story.
So, who’s going to be pounding down the doors in the middle of the night?