There is no other word for it, Clover is cute.
The store is cute, the clothes are cute, even the logo font is cute.
Launched by the owners of women’s boutique Clementine (located just across the street in Carytown), Clover is a kids re-sale boutique specializing in “top” brands such as Baby Lulu, Crew Cuts, Hanna Andersson, Lacoste, Mini Boden, Oilily, Silly Goose, Tea, and Zutano.
When I stopped by on Friday, I was in the fortunate and rare state of being child-free, so I didn’t have to take advantage of the children’s play and movie area at the back of the store.
Browsing the racks was an enjoyable experience; everything is just so darn CUTE. Even the boys things were cute, and they usually get short-changed. They do get slightly short-changed with selection, as is the case at every place which sells second-hand children’s items.
While I was initially a bit intimidated by the list of brands Clover carries, a good two-thirds of which I do not know (Gap is high-end to me!), there were plenty of familiar labels on the hangers as well – Janie & Jack, Gymboree, Gap, Land’s End, and one or two pieces of Old Navy. One aspect I appreciated was that the inventory included some items with slight imperfections, like a very faint spot, all noted on the tags and priced slightly lower to reflect.
Despite the handwritten price tags that are to-die-for adorable, prices are the to-be-expected exception to the cute rule at Clover. I realize they represent significant savings over buying new, but even second-hand, boutique brands don’t come cheap. Clover’s prices appeared to run from around $5 (for some boys tees) to $35 (girls smocked dresses).
Since my usual goal is to pay less than $5 per item of clothing, I didn’t find a lot in my budget. However, as my son grows, I have definitely come to appreciate the better fit and longer wear of higher-end brands, and I could see myself buying a piece or two a season that I just loved. It would not be hard to find at Clover!
Obviously the store hasn’t been in business long enough for items to reach the markdown stage, but the discount schedule will be Full Price for 30 days, 50% Off for 15 days, and 75% Off for final 15 days.
Anyone interested in consigning should check out the guide to “Consigning at Clover.”
And if you’re going shopping, stop by Clementine to browse first and pick up a coupon card for Clover (sitting in basket to right of door) – 20% off your purchase through 9/30.
Clover on Facebook
3105 West Cary Street, Richmond, VA 23221
Monday – Saturday 10 am to 6 pm
Sunday NOON to 5 pm
If you’ve been, what do you think?