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Here’s another for the caffeine junkies:
Looking to bring more value-seeking consumers through its doors for a late afternoon caffeine fix, Starbucks Corp. said it will now offer its morning customers any iced grande beverage for $2 after 2 p.m.
The price is a big cut from the normal price of most grande-sized iced drinks. A grande iced latte, for example, costs about $4. To get the discount, customers must present a receipt from their morning Starbucks visit.
Source: “Starbucks offers afternoon drink deal nationwide” AP on Yahoo News
In case you missed the fine print, it has to be your second visit of the day, so I don’t think Starbucks will make out too badly on this offer. But as the article observes, this reflects an increasing emphasis on promotions and “value” by the company.
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